EU Fab 6 launches Wine Sound album inspired by Abruzzo winemaking

The EU Fab 6 campaign has released Wine Sound, a 10-track album and 25-minute short film built from recorded sounds of viticulture and winemaking in Abruzzo. The project is now streaming online and is meant to promote PDO and PGI European food and wine while giving Abruzzo’s wine sector a new cultural platform. Why it matters: - Wine Sound turns agricultural production into a cultural product, giving Abruzzo’s wine sector a new way to reach consumers. - The project is designed to reinforce the value of origin, quality and authenticity in PDO and PGI wines and deli meats. - The album and film can also be used in wine shops and specialty retail to support tastings with a multisensory format. What happened: - The EU Fab 6 campaign launched Wine Sound, a creative project inspired by the production of Vini d’Abruzzo. - The album is now available on major streaming platforms including Spotify , Apple Music, iTunes, Amazon and YouTube. - A short film is also available on YouTube . - The release was announced from Rome on June 15, 2026. The details: - Wine Sound includes 10 original tracks created from authentic sounds captured during viticulture and winemaking. - The audio palette includes wind through the vines, pruning shears during harvest, fermentation, aging, the opening of a bottle and a final toast. - Recordings were made in Abruzzo, among local vineyards and wineries, under the initiative of Consorzio Tutela Vini d’Abruzzo. - The album is rooted in Abruzzo’s wine landscape and its link to its place of origin. - The accompanying short film runs 25 minutes and visually follows the same production stages. - Blancdenoir Communication Agency led the creative direction. Between the lines: - The campaign is trying to move wine communication beyond conventional promotion and into art, using music as a universal entry point. - Alessandro Nicodemi, president of Consorzio Tutela Vini d’Abruzzo, said the project offers a new way to tell the story of Abruzzo and bring the public closer to wine culture. - The project also broadens The EU Fab 6’s broader message around certified European specialty products. What’s next: - The album and film will be used online and in physical retail settings to support tastings and consumer outreach. - The broader EU Fab 6 campaign will continue promoting European excellence in the United Kingdom and Switzerland through tastings, educational activities and promotional events. - The campaign remains backed by six consortia from Italy, France and Spain, led by Consorzio Italiano Tutela Mortadella Bologna. The bottom line: - Wine Sound is part marketing tool, part art project, and part regional branding exercise for Abruzzo wine.